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商务谈判实例(二)

2009-06-02 08:00 浏览:
  商务谈判实例(二)
  Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解: 
  R:Evenwithvolumesales,ourcoatsfortheExec-U-Ciserwon’tgodownmuch.
  D:Justwhatareyouproposing?
  R:Wecouldtakeacut(降低)ontheprice.But25%wouldslashourprofitmargin(毛利率).Wesuggestacompromise??10%.
  D:That’sabigchangefrom25!10isbeyondmynegotiatinglimit.(pause)Anyotherideas?
  R:Idon’tthinkIcanchangeitrightnow.Whydon’twetalkagaintomorrow?
  D:Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommonground(共同信念)onthis.
  NEXTDAY
  D:Robert,I’vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.
  R:Ihopeso,Dan.Myinstructionsaretonegotiatehardonthisdeal??butI’mtryveryhardtoreachsomemiddleground(互相妥协).
  D:Iunderstand.Weproposeastructureddeal(阶段式和约).Forthefirstsixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.&nbs
  R:Dan,Ican’tbringthosenumbersbacktomyoffice??they’llturnitdownflat(打回票).
  D:Thenyou’llhavetothinkofsomethingbetter,Robert.