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商务谈判实例(一)

2009-06-12 08:00 浏览:
  商务谈判实例(一)
  DanSmith是一位美国的健身用品经销商,此次是RobertLiu第一回与他交手。就在短短几分钟的交谈中,RobertLiu既感到这位大汉粗犷的外表,藏有狡兔的心思??他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
  D:I’dliketogettheballrolling(开始)bytalkingaboutprices.
  R:Shoot.(洗耳恭听)I’dbehappytoansweranyquestionsyoumayhave.
  D:Yourproductsareverygood.ButI’malittleworriedaboutthepricesyou’reasking.
  R:Youthinkweaboutbeaskingformore?(laughs)
  D:(chuckles莞尔)That’snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI’dlikeisa25%discount.
  R:Thatseemstobealittlehigh,Mr.Smith.Idon’tknowhowwecanmakeaprofitwiththosenumbers.
  D:Please,Robert,callmeDan.(pause)Well,ifwepromisefuturebusiness??volumesales(大笔交易)??thatwillslashyourcosts(大量减低成本)formakingtheExec-U-ciser,right?
  R:Yes,butit’shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(销磬)somany?(pause)We’dneedaguaranteeoffuturebusiness,notjustapromise.
  D:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
  R:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.